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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations to power marketing.

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Get Started with LinkedIn Ads

Connect with over 1 billion professionals on the world's largest professional network.

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Team collaboration on digital advertising project

Why choose LinkedIn Ads?

Target a unique audience

Over 1 billion active professionals are on LinkedIn. Target your audience by job title, function, industry, and more.

Create easy and effective LinkedIn advertising

Whether your goal is to generate leads, increase brand awareness, or even promote event registrations, LinkedIn ads can help.

Control your budget and costs

Control your spend with flexible pricing options. Start with any budget and stop your LinkedIn ads at any time.

In their words:
Why marketers love flexible ad types

Media-rich ads that appear in targeted members’ LinkedIn feeds on desktop, tablet, and mobile devices.

The lead quality from Sponsored Content is higher than any other social platform we advertise on.”

James Carroll

Social Team Lead, Tableau

example of Sponsored Content UI on a mobile device

Create Ad

Direct messages sent to your target audience through LinkedIn Messaging.

The personalized approach using Sponsored Message Ads encouraged those who are already likely to make a purchase to take a closer look at the offer.”

André Mettken

Head of the Digital Center of Excellence Europe, dentsu X

example of Sponsored Messaging UI on a mobile device

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Text Ads

Self-service, pay-per-click desktop ads that you can create in minutes.

Because Text Ads are quick to set up, we used it to test different messages and applied our learnings to our campaigns.”

Romane Pourtau

Growth Marketer, talent.io

example of Text Ads UI on a mobile device

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Dynamic Ads

Personalized ads at scale based on people’s LinkedIn profile data, such as company name or job title.

Since Dynamic Ads are customized and personalized, they’re even more likely to gain attention, raise brand awareness, and drive conversions.”

Andrew Spoeth

Head of Social Marketing, Ca Technologies

example of Dynamic Ads UI on a mobile device

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Sponsored Content
Sponsored Messaging
Text Ads
Dynamic Ads

5 Steps to get started with LinkedIn

To get started you'll need access to Campaign Manager. If you don't have a Campaign Manager account, it only takes a moment to create one.

Step 1
Step 2
Step 3
Step 4
Step 5

Choose your objective:

Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.

LinkedIn UI image representing measuring and optimizing your campaign

Select your targeting criteria

Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.

LinkedIn UI image representing selecting your target audience

Choose your LinkedIn ad format

Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.

LinkedIn UI image representing choosing your LinkedIn Ad format

Select your budget and schedule

Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.

LinkedIn UI image representing selecting your budget and schedule

Measure and optimize your campaign

Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.

Grow your business with targeted online ads on LinkedIn

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Advertising

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Getting Started

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By Business Type

Get Started with LinkedIn Ads

Connect with over 1 billion professionals on the world's largest professional network.

Why choose LinkedIn Ads?

Media-rich ads that appear in targeted members’ LinkedIn feeds on desktop, tablet, and mobile devices.

Direct messages sent to your target audience through LinkedIn Messaging.

Self-service, pay-per-click desktop ads that you can create in minutes.

Personalized ads at scale based on people’s LinkedIn profile data, such as company name or job title.

5 Steps to get started with LinkedIn

Grow your business with targeted online ads on LinkedIn

Hire

Advertise

Sell

Learn

💎 PREMIUM: Gallery - HD Photos!

Advertising Advertising

How to get started

Ad formats

Learn More

Compare Ads Compare Ads

Resources Resources

Getting Started

Learn

By Business Type

Get Started with LinkedIn Ads

Connect with over 1 billion professionals on the world's largest professional network.

Why choose LinkedIn Ads?

Media-rich ads that appear in targeted members’ LinkedIn feeds on desktop, tablet, and mobile devices.

Direct messages sent to your target audience through LinkedIn Messaging.

Self-service, pay-per-click desktop ads that you can create in minutes.

Personalized ads at scale based on people’s LinkedIn profile data, such as company name or job title.

5 Steps to get started with LinkedIn

Grow your business with targeted online ads on LinkedIn

Hire

Advertise

Sell

Learn

Advertising

Compare Ads

Resources