Christian. Husband. Father. Feminist, increasingly socialist, always anti-fascist. Antipodean immigrant in UK. Cinephile. Jack-of-all email marketing trades. Board game & RPG enthusiast. Stroke survivor.
The world’s first second-generation email marketer
I’ve worked in email since before Gmail existed. Literally.
My mum ran one of Australia’s first email service providers, and I helped manage campaigns from her home office. That’s where I learned the ropes: hands-on, from the ground up.
Since then, I’ve spent over 18 years immersed in email strategy, testing, design, deliverability, and copy. I’ve worked across industries—helping brands grow their lists, refine their voice, and build email programmes that actually work.
These days, I co-lead Holistic Email Marketing and Holistic Email Academy alongside Kath Pay. We blend strategic insight with practical experience. This approach delivers measurable results. These results benefit your audience and your bottom line.
I bring a mix of analytical thinking, creative problem-solving, and deep respect for the craft of communication. Whether you need clarity, direction, or just a second brain on your email programme, I’m here for it.
Consulting
I provide strategic consulting services with a focus on email marketing audits, testing, copywriting, and long-term programme support. My approach is rooted in evidence-based methodology—analysing real audience behaviour to uncover what works and why.
Digital publishing
I manage graphic design and layout for Holistic Email’s in-house projects—pull-up banners, promo flyers, multi-page guides, and branded materials. Everything’s built to engage our audience and reinforce the brand across touchpoints.
Digital events
From short webinars to full-day, multi-session events, I oversee all aspects of digital event production. That includes speaker wrangling, slide prep, tech support, and managing the ‘stage’ on the day.
I also edit event recordings into compelling recap content, ensuring the value lives on long after the session ends.
Video editing
My editing work supports our event ecosystem—shaping recorded panels, webinars, and roundtables into educational, shareable media. I focus on clarity, pacing, and storytelling—helping the viewer get what they need quickly.
Curious? Let’s Talk.
Are you stuck on strategy? Do you need help with testing? Do you want to train your team? I’d love to hear what you’re working on.
No pressure. No jargon. Just a helpful chat about your email goals.
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Jonathan Pay - email marketing consultant 
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