iPhone

Meet the latest iPhone lineup.

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iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system in top left corner, Apple logo in center, iPhone 17, back exterior, white color, Dual Fusion camera system in top left corner, Apple logo in center, iPhone 17e, back exterior, soft pink color, Fusion camera system in top left corner, Apple logo in center, iPhone Air, side, titanium frame profile, Fusion camera system in top left corner

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

Mother’s Day

Find the perfect gift for whoever you call Mom.

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Dots, squiggles, spirals, and flower shapes in different hues of orange, pink, and yellow burst and spread across from behind Apple logo, wrapped in an orange color bow, made up of dots, squiggles, spirals, and flower shapes in different hues of orange, pink, and yellow

Apple Watch

Radiate Pride with the vibrant new Pride Edition Sport Loop.

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Apple Watch Series 11, Pride special edition watch face, radial (hour, minute, second hands, multicolored slices aligned with hour marks converge at center point, blurred colors), paired with Sport Loop band, special edition, Pride color (multicolored wavy pattern)

MacBook Neo

Amazing Mac. Surprising price.

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MacBook Neo in bright citrus color, balanced on fingertips of open hand, screen displaying colorful abstract pattern

Apple Watch Series 11

The ultimate way to watch your health.

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Apple Watch Series 11, rose gold color, aluminum case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

Apple Trade In

Get up to $195–$685 in credit when you trade in iPhone 13 or higher.1

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Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro

Apple Card

Get up to 3% Daily Cash back with every purchase.

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Apple Card, front, Apple logo in top left, cardholder name in middle left Marisa Robertson, card chip in middle right.

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