Start your data streaming journey by integrating your streaming data sources (Pub/Sub, Kafka, CDC events, user clickstream, logs, and sensor data) into BigQuery, Google Cloud Storage data lakes, Spanner, Bigtable, SQL stores, Splunk, Datadog, and more. Explore optimized Dataflow templates to set up your pipelines in a few clicks, no code. Add custom logic to your template jobs with integrated UDF builder or create custom ETL pipelines from scratch using the full power of Beam transforms and I/O connectors ecosystem. Dataflow is also commonly used to reverse ETL processed data from BigQuery to OLTP stores for fast lookups and serving end users. It is a common pattern for Dataflow to write streaming data to multiple storage locations.

Real-time ETL and integration process and write data immediately, enabling rapid analysis and decision-making. Dataflow's serverless architecture and streaming capabilities make it ideal for building real-time ETL pipelines. Dataflow's ability to autoscale ensures efficiency and scale, while its support for various data sources and destinations simplifies integration.

Split second decisions drive business value. Dataflow Streaming AI and ML enable customers to implement low latency predictions and inferences, real-time personalization, threat detection, fraud prevention, and many more use cases where real-time intelligence matters. Preprocess data with MLTransform, which allows you to focus on transforming your data and away from writing complex code or managing underlying libraries. Make predictions to your generative AI model using RunInference.

Real-time marketing intelligence analyzes current market, customer, and competitor data for quick, informed decisions. It enables agile responses to trends, behaviors, and competitive actions, transforming marketing. Benefits include:

• Real-time omnichannel marketing with personalized offers
• Improved customer relationship management through personalized interactions
• Agile marketing mix optimization
• Dynamic user segmentation
• Competitive intelligence for staying ahead
• Proactive crisis management on social media

Real-time clickstream analytics empower businesses to analyze user interactions on websites and apps instantly. This unlocks real-time personalization, A/B testing, and funnel optimization, leading to increased engagement, faster product development, reduced churn, and enhanced product support. Ultimately, it enables a superior user experience and drives business growth through dynamic pricing and personalized recommendations.

Google Cloud logs can be replicated to third-party platforms like Splunk using Dataflow for near real-time log processing and analytics. This solution provides centralized log management, compliance, auditing, and analytics capabilities while reducing cost and improving performance.