💦 FULL SET: Copywriting tutorial - High Quality

In Part 4 of our 4 part series on “How to Look like the Pro Freelancer You Are”, Jo tackles how to present your copy.

If you’ve ever simply sent your copy as a reply in an email chain, this lesson is for you.

This week, Jo shows how to present your copy in a way that inspires confidence by looking SO PRO.

To use research and data in your copywriting process, you need your clients to hand over files and links galore. Your client has them.

So why is it so hard for them to send you everything you need to do your job?

We’ll cover exactly that in this part 3 of 4 in our mini-series about How to Look More Pro as a Freelance Copywriter.

In Part 2 of our 4 part series on “How to Look like the Pro Freelancer You Are”, Jo dives into productized services.

Whether it’s just to add some extra income, or create an even more effective lead generation method, you’re gonna want to check this out.

In this first of four lessons, you’ll see how you can use Packs to:

• Optimize your social “link in bio” flow to generate actual leads.
• Plus how to create a lead magnet quicker than you ever have before.

All of this making you look more pro… in a matter of minutes.

We recently tried our hand at LinkedIn ads…

We didn’t get everything right, but there was this one ad that out-performed our Facebook ad in a BIG way.

Join us here for a behind-the-scenes look at our spring launch LinkedIn ads.

If you’re going to specialize, you’ve gotta let the world know 1) who you are and 2) what you’re all about.

In this tutorial, Special guest, Eman Ismail shares 3 steps you should take AFTER specializing…

So you can narrow your audience and grow your freelance biz at the same time.

Your prospects need more than a few facts thrown on a page to make a buying decision.

So you need to frame your offer in such a way that a) your customers will consume it best and b) gets your customers to agree with you.

In this episode, Nicola Moors walks you through how to reverse-engineer your way to finding your client’s brand voice…

Plus the tools that’ll help you get there.

So you’ll know EXACTLY how to nail your client’s brand voice every time.

Your “last day” launch emails need to 1) create urgency and 2) inspire your prospects to take action.

In this tutorial, Jo shares one of our “last day” launch emails…

Plus a super flexible template that you can customize and use in your next campaign.

You should use in-app tours to get users to start engaging with your app when they sign up.

Because if you give your users the white-glove treatment as they get to know your product…

They’ll be more likely to stick around for the long haul.

The first day and the last day of your launch CAN be the most profitable.

So, Jo’s going to give you a behind-the-scenes pass to see how we mapped our Day 1 mini-funnel.

So you can be sure you’re sending the right message to the right readers on the right day.

Launches are a TON of work.

But if you know where to focus your energy and resources, launches don’t have to be as hard as you might think.

Jo’s going to show you how to scale back your launch efforts WITHOUT scaling back your results…

Starting with your prelaunch.

We’ve seen across dozens of campaigns how videos – nice, short, human videos – can move people through a journey with less friction.

Jo’s going to show you how to optimize your on-site chat using your smiling face in well-planned, cleverly scripted videos because it’s fab for 1) branding, 2) engagement and 3) conversions.

Even people in your audience who are 1) against you but are in need of you, or 2) feel unloved but are in need of you.

Learn how to help these people see themselves in your brand.

The writing part of copywriting isn’t hard to teach or learn…

But the thinking part IS.

AKA The messy middle.

In this tutorial, Jo walks you through a fraction of the messy middle in the copywriting process.

It’s way too easy for your prospects to choose to do nothing.

So it’s your job to drive them towards your solution…

And away from their current solution with the RIGHT messaging.

In this Tutorial Tuesday, you’ll see how to do just that.

Does your website copywriting close sales?

10x Freelance Copywriter alumni, Andrew Yedlin, noticed that many websites 1) don’t include a strong close or 2) don’t include a close at all in their web copywriting!