BUPS is a naive troublemaker. A high-contrast display typeface born at the collision of childhood and boldness. It breathes emotion, lives in all-caps headlines, and isn’t afraid to look silly in order to sound honest.

The contrast between soft and hard shapes is the core of BUPS’ character. It’s a little rough, yet undeniably charming. BUPS exists in the moment — somewhere between childlike spontaneity and grown-up audacity.

120 notebook pages
188 glyphs
83 hours of adjusting and refining characters
91 hours of contour cleanup
4 days of deep software learning
1200 lines of code
4 automation attempts
4 times “let’s start from scratch”
25,952 kerning pairs
2 moments of wanting to give up
1 person
1 BUPS