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ABM Certifications

Looking to quickly get up to speed on the latest go-to-market strategies and best practices? You’re in the right place. Take a deep dive into Smarter GTM™ by taking these certification courses on account-based marketing.

Digital Advertising Manager Learning Track

This learning track is for Digital Advertising Managers who want to run high-performing campaigns using Demandbase Advertising and Demandbase Orchestration.

Digital Marketing Manager Learning Track

Learn how to use Demandbase solutions to find high-value accounts, track engagement, personalize campaigns, and improve results with data-driven insights.

Power Prospecting Using AI Learning Track

As an SDR/BDR or AE learn how to prospect faster, smarter, and more successfully using AI.

The AI-Powered Sales Workflow

Learn to integrate AI tools and best practices into your daily sales workflow. (Updated Oct. 1, 2025)

AI for Personalization Outreach & Engagement

Learn to use AI to personalize your outreach, write in your unique communication style, and optimize your messaging for consistent conversions. (Updated Oct. 1, 2025)

AI Essentials for Prospecting

Learn the benefits of AI-powered prospecting and introduces you to tools and concepts you'll use throughout this learning track. (Updated Oct. 1, 2025)

Account-Based Go-to-Market (GTM) Certification

This course equips you with modern frameworks, proven models, and research-backed insights to optimize your account-based GTM programs.

Account-Based Measurement & Reporting Certification

Learn the skills needed to implement or optimize account-based measurement and reporting across their organization.

Getting Started with Demandbase Advertising

Learn how Demandbase Advertising helps B2B marketers create ABM-aligned, data-driven campaigns. Course updated: 10/23/25

Planning Your Ad Campaign

Learn how to set clear campaign goals, manage your advertising budget, and apply best practices for creating personalized ads that connect with your key accounts. Course updated: 10/24/25

Setting Up Your Ad Campaign

Learn how to set up Demandbase One for your ad campaigns by building account and people lists, and setting up intent keywords, buying groups, and journey stages. Course updated: 10/24/25

Building and Managing Ad Campaigns

Learn how to prepare, launch, and optimize your ad campaigns for maximum impact, from initial setup and audience selection to performance tracking, analysis, and refinement. Course updated: 10/24/25

Measuring Ad Campaign Results

Learn how to use filters and KPIs to dig into campaign performance, identify what’s working, and apply those insights to refine your audience targeting for enhanced performance. Course updated: 10/24/25

Automating with Demandbase Orchestration

Learn to automate marketing actions, manage dynamic audiences, and optimize campaigns to scale your account-based strategy. Course updated: 10/24/25

Driving Digital Marketing Success with Demandbase One

Learn how to use Demandbase One to find high-value accounts, track engagement, personalize campaigns, and improve results with data-driven insights. Course Updated: 10/27/25

Personalizing Your Website

Learn how to use Demandbase Personalization to create tailored web experiences, track results, and boost engagement. Course Updated: 10/27/25