🔞 ADULT: Gallery - Full Gallery 2025
Know what matters, skip the debates.
Whether you’re planning a roadmap, launching a campaign, or improving the user experience, pairLab helps you prioritize what people actually care about and how much they care.
- Too Many OpinionsNo one agrees
- Find What MattersCut through the noise
- Made for Product TeamsShip, don't argue
- See it in ActionReal-world results
- Try it YourselfNo limits, no catch
- Join the LabLet's do this
You’re expected to make the right call (without clear input).
The pressure is on to get it right. But when priorities are set by gut feel or internal politics, things can go off the rails fast.
Product Managers
You’ve got a backlog full of ideas and no objective way to show which ones actually matter most.
Marketers
You’re under pressure to launch something that works, but you’re guessing what will resonate.
UX Teams
You’re flooded with feedback, but with no clear signal on what to fix first.
Go from chaos to clarity.
pairLab makes it easy to find out what really matters. Here’s how it works, step by step.
1. Launch an "ex-pair-i-ment"
An expairiment is our name for a pair-based study. Add your ideas, pick a few settings, and you’re ready to get better data than any boring old survey.
2. People vote in pairs
Instead of rating a long list of options, participants make simple decisions. It’s fast, intuitive, and even kind of fun.
3. Get clear, ranked results
pairLab turns simple choices into a list of priorities so you can see what matters most and how strongly people feel about each option.
Why do teams choose pairLab over traditional surveys and upvote boards?
- Rank by Strength. See how much your customers prefer one idea over another.
- Capture Ideas You Didn’t Know to Ask. Participants can suggest new ideas as they vote so you uncover what you missed.
- Simple = Better Data. Too many choices are overwhelming. pairLab uses the "less is more" principle to get better results.
- Compare priorities by segments. pairLab isolates and compares priorities across different audiences and stakeholder groups.
- Pay-as-You-Go Pricing. No subscriptions, no locked features, no forced upgrades. Buy what you need when you need it.
Built for people who need to get it right, fast.
Whether you're managing a roadmap, launching a campaign, or fixing friction in the user experience, pairLab helps you focus on what matters most.
For Product Managers
Prioritize features with proof. You're juggling requests from users, sales, and leadership. pairLab helps you turn them into a ranked, defensible roadmap without the politics.
For Marketers
Know what hits before you spend a dollar. Stop guessing which concept, tagline, or channel will resonate. pairLab shows you what resonates with your audiences before you launch a campaign.
For UX Teams
Focus on the fixes that matter most. Now prioritize the improvements that users say will make the biggest impact.
How pairLab helped Princeton University create its award-winning intranet.
Christian Knoebel, a digital strategist at Princeton University, created pairLab to solve real-world prioritization challenges. He used it to build an award-winning intranet that aligned stakeholder needs and uncovered what mattered most.
Read more customer and product insights: Our Favorite Halloween Candy | Predicting the Super Bowl | Frustrated with Google Search? You're Not Alone. | What Mom Really Wants for Mother's Day | America's Favorite Sandwich
See how pairLab works before you buy.
Start with a fun demo to learn how to master pairLab, then unlock your first real "expairiment" with a little help from a friend.
1. Try the ice cream demo
Learn pairLab with a question everyone can relate to: Which ice cream flavor is best? Take it yourself and see how pairLab turns your opinions into clear, ranked results.
2. Invite one more participant
3. Earn a bonus survey
Invite three more people to the ice cream demo (for a total of five), and you’ll unlock a bonus "expairiment" with your first purchase (no strings attached).
Ready to prioritize with clarity and confidence?
Try pairLab for free -- no credit card, no pressure. Just clear, ranked priorities based on what people actually care about. (That and straightforward pricing.)
Start Your Free Trial
Copyright © Pairlab LLC. All rights reserved | pairLab, the pairLab logo and "expairiment" are trademarks of Pairlab LLC. | Template licensed from Colorlib under CC BY 3.0.
