This Privacy statement describes the collection and use of your personal information by FrieslandCampina group companies in Europe. It applies whenever one of our websites, mobile apps, social media pages or hardcopy forms redirects you to this statement on www.frieslandcampina.com. This Privacy statement does not apply to the use of your personal information by websites that are not operated by FrieslandCampina, even though links to these websites may be included on ours. 

This Privacy statement may change when prompted by new developments. FrieslandCampina advises you to read this Privacy statement regularly, in order to stay up to date on any changes. In case of major changes, we endeavour to inform you pro-actively.

This Privacy statement was last updated on April 10^th 2025. 

Click on the following topics to find out how we are using your personal information. Also take a moment to read the MORE INFORMATION section below to find out about:

• Sharing and receiving your information with others
• Securing your information
• Using anonymized information to improve our products and services
• Using personal information of children
• Your privacy rights

If you contact our consumer/customer service by telephone, online chat, email, social media or by completing an online form, we register your query in our consumer/customer service database. We also register your name, address, telephone number, email address and all other personal data provided by you. 

We only use the data to respond to you, handling your complaints and, after removing all items that relate to you, for improving our products and services.  

Your personal information will be stored for no more than two years, except when your inquiry leads to a refund. In that case we are required to retain your data in line with local legislation (in most cases 7 or 10 years).

We process your personal data based on your consent. We only process special categories of personal data (such as information about allergies) if you have provided this info to us voluntarily and directly.

You can subscribe to our marketing communications in various ways. For example via web forms on FrieslandCampina websites, web forms on social media sites, or via forms provided to you during events. 

When you have opted-in to email marketing or other forms of direct marketing, we will use the contact details you provided to inform you about FrieslandCampina products, and related promotions and events. 

When you have bought our products, or when you provided your personal information in the context of buying our products, we may contact you to offer similar products that we believe may interest you. We do this on the basis of our legitimate interest to expand our relationship with you as a customer. We believe providing you with information about similar products will benefit you as a customer and we assume that you expect, and would like, to receive this marketing communication. If this is not the case, You can easily unsubscribe from email marketing  by clicking on the unsubscribe link that is provided in each newsletter, or by sending an email to [email protected].

We also store your interaction with our newsletters, for instance whether you opened the email or clicked on items in the newsletter. We use this information to get to know you better and to personalise our newsletters, for example by:

• Showing events that are organized in your region
• Highlighting products or offers based on your age, gender or consumption behaviour
• Sending a special offer on your birthday

In principle, we keep you on our marketing lists until you choose to unsubscribe. If we see you do not interact with our content for 3 years, we will delete your information, or contact you to re-confirm whether you would still like to receive marketing communication. 

You can easily unsubscribe from email marketing by clicking the unsubscribe link that is provided in each newsletter. You can also send an email to [email protected].

You can take part in our contests and events. Examples are our prize contests, cashback actions, (free) samples, win actions, sweepstakes, loyalty programmes and organised excursions to farms. We collect your personal data, such as your name, address, email address and age. Your information is used to confirm your registration, to verify eligibility and to execute the event. We collect this personal data based on your consent.

If you also consent to receive newsletters, or other marketing communication when taking part in an event, we link this information to your profile (see 2.9 of this privacy statement).  

In addition to this Privacy statement, campaigns or promotions may be governed by additional privacy terms. Please take a moment to familiarize yourself with such terms before participating in any such campaigns or promotions.

Your information will be stored as long as the contest or event is running. Shortly after the event,we may use your personal data to measure effectiveness of the contest or event. We may keep the minimum amount of personal data you provided to us to inform you of similar contests or events. This will never exceed one year after the event for which we collected your personal data is closed, though. One exception to this is when a prize represents a significant monetary value. In that case, we must retain personal information about the prize winner to comply with local laws (in most cases 7 or 10 years).    

If you choose to buy our products in our web shops, we collect and process the personal data that is necessary for the performance of our contract. This includes personal details to conclude your order, to ship the products and to contact you in relation to your order. 

We register your contact and payment details, such as name, address, email address, account, bank account number and credit card details. We also store your purchase history and payment history. 

Your information will be stored for two years. Your transactional information (wire transfer details), will be stored longer to comply with legislation. The retention period for transactional information depends on the country from which you have bought the product, but is in most cases 7 or 10 years.

When you are using our websites or apps, we collect technical information about your device and your interaction with our websites and apps. 

We collect information such as: 

• The IP address of your device
• Information on the operating system and browser of your device
• Your interaction with our websites, apps and online advertisements 

We use the personal information you provided to us when creating your account on the mobile app, based on your consent. We process this personal data until the moment you delete your mobile app account, and maximum for a couple of weeks afterward.

We use various tools to monitor performance and security of our mobile applications. 3 types of processing activities take place:

1. Security monitoring: Detecting and preventing unauthorized access or cyber-attacks.

2. Troubleshooting and diagnostics: Identifying and resolving technical issues related to server performance.

3. Operational monitoring: Ensuring the proper functioning of the mobile app service and improving user experience.

We have a legitimate interest to perform these activities to ensure that the mobile application is working as expected, to improve its functionality, and to prevent risks to the confidentiality, integrity and availability of user data and the application. Processing a limited set of information about a user (e.g. IP address) is necessary for these purposes. For analysing performance of the app, we do not use personal data, only data about the system. We believe our legitimate interest to perform these processing activities overrides the limited privacy impact for the mobile app user/consumer. We keep information that is processed for these purposes for a maximum of 3 months.

If the website you visit or the app you use enables login, we also add certain information to your personal account (like your web shop or loyalty programme account), to optimise your browsing experience and provide you relevant information across all channels. Find out more about how we’re using your information to build profiles in section 2.9 below. 

Cookies and similar technologies

Please see our Cookie statement for specific information on how we use cookies and similar technologies.

Cookies are small data files that are created on the device you use to visit our website. For example, cookies prevent you from having to repeatedly provide your data in web forms, specify your language choices or put products in your shopping basket. They also allow us to show you advertisements of our products on third-party websites. We will always ask your consent for cookies that are not strictly necessary for the functioning of our websites. 

Cookies are stored on your device for a maximum of twelve months following your last visit. You can always disable cookies yourself or delete them from your device. You can find all relevant details about how we use cookies and similar technologies in our Cookie statement. 

Geolocation/ GPS

We also use your geolocation in some of our apps, but only when you have provided consent for this. We use your device’s GPS signal to push certain content to your device, such as a movie, loyalty points or website links when you’re near a specific location or in a geographic location. 

We do not store your historical locations. We only use your last known location. We store your visits to geographic areas which were marked for specific campaigns or events (such as the Campina Farm Days). This information is deleted when the campaign or event is finished. You can enable and disable  sharing location/GPS data in your (mobile) device settings at any time.

If you choose to take part in one of our consumer panels, tastings or surveys, we use your input to improve our products and services. We value your opinion, as it enables us to bring high-quality dairy products to our consumers. 

If you occasionally take part in a panel, tasting event or survey on the street or at one of our business partners, FrieslandCampina normally does not collect and use identifying information like your name, address or contact details. We may ask for, or use, information like age and gender to be able to analyse your input and successfully market our products. If we do collect information in panels, tastings and surveys that we can link to you personally, we will only do this if you provided us with your consent. This personal data is removed or anonymized within 6 months after the research has ended, as long as this does not conflict with the purpose of the research

If you take part in an online survey to give your opinion about our products, such as when clicking on a link to a survey in one of our newsletters, we will use your identifying information by:

• Linking surveys to your (loyalty) account to automatically capture gender, age and region
• Connecting your opinion to your consumption behaviour, which is stored in your profile

This enables us to obtain more valuable input from you and to better understand your preferences. Apart from improving our products, we also add this information to your profile (see 2.9 of this privacy statement).

On our social media pages

When you communicate with us via social media (Twitter, Pinterest, YouTube, Instagram, Facebook, LinkedIn and so on), we will receive some of your information. You can communicate on our social media pages by:

• Placing a comment or sending a message
• Uploading media
• Becoming a follower (by clicking on a "like" button or subscribing to a YouTube channel, for instance)
• Participating in our contests and campaigns on social media (Facebook lead forms, for example)

We will receive information such as your (user) name, your profile photo, the place where you live, your email address and your gender. You can check your social media account settings and the social media privacy statements to find out more. 

In case of Facebook fan pages (e.g. our product pages), FrieslandCampina and Facebook are both responsible for compliance with privacy laws. Facebook’s privacy terms can be found at https://www.facebook.com/about/privacy. 

For processing LinkedIn page insights, we share privacy responsibilities with LinkedIn on how we handle your personal data. You can find the agreement we have made with LinkedIn on this topic here: LinkedIn Pages Joint Controller Addendum.

We use your information to respond to your comments and messages, to analyse and measure our consumer population and to enable you to participate in our contests and events. 

On your social media pages

We also use social media to display advertisements. This is based on the information the social media platform has collected from you, or the information FrieslandCampina has collected about you. 

• In case the social media platform has collected the information, FrieslandCampina does not get access to that information. For example, we request a social media platform to show a FrieslandCampina advertisement to users that are in a certain geography or age group. We have no visibility over which individual users are shown the advertisement based on the parameters we provide. We recommend reading the conditions and privacy statements of your social media provider for more information on how the platform stores and uses your information. They also often provide you with account settings or some other means to change your privacy settings. 
• In case we share your personal information, like your email address or phone number, the social media platform uses your information to include or exclude you from seeing a particular advertisement. Your information will be encrypted when transferred to the social media platform.. In this case, FrieslandCampina and the social media provider are joint controllers, meaning that we are both responsible for compliance with privacy laws. FrieslandCampina and the social media platform have entered into an (Controller) agreement to that end. In case of Facebook campaigns, their terms can be found at https://www.facebook.com/about/privacy. These apply also to the processing of the data after the joint processing (the FrieslandCampina campaign on the social media platform) has come to an end. We only use your personal data for social media retargeting when you have provided your consent for this. In principle, we keep your personal data until you choose to opt-out of social media retargeting.

We may also proactively contact you on social media if you’re connected to us or if you post a photo or video linked to FrieslandCampina or our products. 

You can opt out at any time from sharing your information with social media platforms for advertising by sending an email to [email protected].

If you visit our business premises, we register your personal information, like your name, email address, date of birth, VCA, license plate, your organisation and, if needed and with your consent, an entry declaration for securing hygiene. The information may be collected digitally (through a portal) or physically by completing a form. In and around most of our offices and production facilities we use video surveillance as well.

We collect and process this personal data for our legitimate interest to safeguard the safety and health of our products and employees, in case of calamities and to prevent unauthorised access to our offices and production facilities. We aim to minimize the privacy impact of this personal data processing to a minimum for our building visitors. In this instance, we believe our legitimate interest is more important than the limited impact to the privacy of our building visitors. 

Your personal information will be stored for no more than 2 years. We retain camera footage for a maximum of 4 weeks, unless we need to use this footage to exercise or defend legal claims. 

If you subscribe to our newsletters, create an account on our website, use our apps or take part in our contests and events, we add this information to a personal profile for you. This enables us to get to know you and do more effective marketing and communication. It allows you to receive communications according to your interests and preferences. 

This is how we build profiles:

• We link your surfing behaviour on our websites and apps to your profile (see 2.5)
• We link your purchases in our web shops to your profile (see 2.4)
• We connect data concerning your participation in contests, events, loyalty programmes and online surveys to your profile (see 2.3)

We mark your (possible) interests in your profile, based on the information above and demographic information, data resulting from market research and your interactions with us (see 2.2, 2.7)

The information we add to your profile depends on the way you interact with us. Please see the previous chapters of this privacy statement for more information on the lawful grounds on which we process this information, and the retention periods of this data.

Which other parties have access to your information? 

FrieslandCampina does not sell your information to others, but we make personal information available to partners that work with us to provide products and services, or that help us market to customers. Whether your information is provided to these partners depends on the nature of your interaction with us:

• Email marketing partners, to send you our newsletters, call or text you
• Order fulfilment partners, to ship products to you
• Payment providers, to administer your (ordering products) and our (cashback) payments 
• Media agencies, to manage our website and apps and to display advertisements on the internet
• Marketing agencies, to assist us in organising contests, promotions, loyalty programme and other events
• Companies that assist us in analysing customer data and building profiles
• Social media platforms, to show you our advertisements
• IT providers, supporting our business with Infrastructure and software solutions.
• Research agencies that support us with collecting information via surveys

Our partners only use your information under our instructions. We take measures to ensure that your information is used only for the purposes described in this Privacy statement. 

Where necessary, we also share your information with FrieslandCampina group companies. 

Personal data will only be provided to supervisory bodies, fiscal authorities and/or investigating authorities if FrieslandCampina is obliged to do so by law. 

From which other parties do we receive your information?

FrieslandCampina does not collect your personal information from others without you knowing about it first. If we receive information from others, we always ensure that you have provided your consent for FrieslandCampina receiving and using the information. 

International Data Transfers

If you are located in the European Economic Area (EEA), FrieslandCampina reserves the right to transfer your personal data to a country or international organization outside the European Economic Area. If this is the case, we will ensure that the appropriate, suitable and required safeguards and transfer mechanisms are in place, such as Standard Contractual Clauses, Binding Corporate Rules, or privacy certification. You are entitled to receive a copy of any documentation showing the suitable safeguards that have been taken by requesting this via [email protected].

We use various systems and databases to store, send and in other ways process your personal information. Some are managed by FrieslandCampina and others by our partners (see 3.1 above). Because we fully understand the importance of keeping your information secure, we have taken various technical and organisational measures to protect your information against breaches of confidentiality, integrity, and availability.. 

We have an information security program that protects your data by taking appropriate technical and organisational measures to ensure a level of security appropriate to the risk. With our partners that process personal data, we have agreements in place on how they should use and secure your personal data.

FrieslandCampina uses the information you provide to us to measure, analyse and improve our:

• Products, based on your feedback
• Websites and apps, based on your use
• Newsletters, based on your interaction
• Contests and events, based on your participation
• Advertising, based on your interaction with them

Your information will be anonymised before it is used. For this purpose, we’re not interested in your particular situation but rather in trends and aggregated data.  

We understand the importance of safeguarding the privacy of children. We do not knowingly collect personal data of children without the consent of their parents or legal guardians. We ask children who are under the age of 16 and who are using our websites or apps in a way that requires them to submit personal data, to ask their parent or guardian to consent to submitting that data. 

We may set age limits to participate in sweepstakes or other promotions. This restriction will then be mentioned in the terms and conditions of these activities. We may ask for certain personal data, like date of birth, to carry out age verification checks and enforce any such age restrictions.

Requests for access, correction and removal of your data 

If you want to know what information we store about you, just ask and we will send you an overview of your personal information. If the information turns out to be inaccurate—or in case it appears to be stored in violation of data protection laws—we will correct or delete it. If you have an account on our websites or apps, you can also update your information yourself. 

Requests to stop using your data or restrict using your data

You can also ask us to not use your information anymore or to stop using it in a particular way, like for building profiles or sharing it with social media platforms (see 2.9 above). If you have given consent for the use of your information, you can withdraw that consent. 

Requests for data portability 

You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format. This allows you to transfer your data to another service provider if you wish. If technically feasible, we can also directly transfer your data to the new service provider upon your request.

Right to human involvement in individual decision-making 

If we use automated processes to make significant decisions about you, you have the right to request human intervention. This means you can ask for a review of the decision by one of our employees. We will ensure that a human reviews the decision and considers any additional information you provide before making a final determination. 

How to contact us and how we respond to your request

Requests can be made by clicking on the contact link on the website that forwarded you to this Privacy statement or publishes this statement. You can also go to the contact page of the FrieslandCampina corporate website (www.frieslandcampina.com), look for your brand or product and find the contact details of the appropriate FrieslandCampina group company. Alternatively, send an email to [email protected] by indicating your country and how you’ve been in touch with FrieslandCampina. We will channel your request to the appropriate group company. 

We may decline requests if we cannot verify your identity, your request is unreasonable or unspecific or in case your request jeopardizes the (privacy) rights and freedoms of others. We will reply to you anyhow within four weeks. 

Questions and complaints

If you have a question about this Privacy statement, please send an email to [email protected]. 

If you have a complaint about the way we use your information or how we respond to your requests and questions related to privacy, you can also send a complaint to your national privacy Supervisory Authority.