It just seems a bit basic, there doesn't seem enough to keep me interested at all. Maybe I'm missing something but its not for me.
Also the constant bugs don't help, like not being able to move your dogs any faster than a crawl unless you get off of your sled and then get on again. Then there's the bug that makes you fall through the game world for going over a tiny flat rock and then get told your dogs fell in water, which spawns your back at your base halfway across the map.

Look how the Massacred my boy