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Joseph Gabriel "Joe" Goldberg is the protagonist of Netflix's YOU. He is portrayed by Penn Badgley. He was also portrayed by Gianni Ciardiello, Aidan Wallace, and Jack Fisher as a youth.

Joe Goldberg is a charming and seemingly normal bookstore manager who becomes obsessed with his girlfriends and often resorts to extreme measures to control their lives and eliminate any threat to the relationship. He is the biological son of Raphael Passero and Sandy Goldberg, the adoptive son of Ivan Mooney, the father of Henry Goldberg, widower of Love Quinn, and husband of Kate Lockwood. He is an lunatic serial killer and obsessive stalker who uses technology and social media to stalk the people that he says he loves.