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Analytics Insights – Google Analytics Dashboard for WordPress

Analytics Insights – Google Analytics Dashboard for WordPress

By Alin Marcu
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Description

Analytics Insights is a free WordPress plugin that enables site tracking using the latest Google Analytics 4 tracking code. It allows you to view key Google Analytics stats in your WordPress Dashboard.

Google Analytics Reports, Stats and Insights

Analytics Insights displays the reports you need on your dashboard and on the site’s frontend. Audience, acquisition, behavior, engagement and real-time stats are all presented as charts within a dedicated dashboard widget.

In addition to a set of general Google Analytics stats, insights like in-depth Page reports and in-depth Post reports are available.

The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events.

Google Analytics Real-Time Stats

Google Analytics reports, in real-time, in your dashboard screen:

  • Real-time number of visitors
  • Real-time number of visitors per page
  • Real-time device category

Google Analytics Reports and Insights

The Google Analytics insights and reports you need on your dashboard and on the site’s frontend:

  • Sessions, organic searches, page views, bounce rate analytics stats
  • Locations, pages, referrers, keywords, 404 errors analytics stats
  • Traffic channels, social networks, traffic mediums, search engines analytics stats
  • Device categories, browsers, operating systems, screen resolutions, mobile brands analytics stats

Google Analytics Tracking

Installs the latest Google Analytics tracking code and allows full code customization:

  • Google Analytics 4 tracking code
  • Accelerated Mobile Pages (AMP) support for Google Analytics
  • Cross domain tracking
  • Ecommerce support for Google Analytics
  • User privacy oriented features and much more

With Analytics Insights you can easily track events like downloads, page scrolling depth, outbound links, emails. In addition, you can track custom event categories, actions, and labels using annotated HTML elements.

Custom dimensions tracking of authors, publication date, categories, tags is also possible with Analytics Insights.

Google Tag Manager Tracking

As an alternative to Google Analytics tracking code, you can use Google Tag Manager for tracking:

  • Google Tag Manager code
  • Data Layer variables: authors, publication date, categories, tags, user type
  • Accelerated Mobile Pages (AMP) support for Google Tag Manager

Accelerated Mobile Pages (AMP) features

  • Google Tag Manager basic tracking
  • Google Analytics basic tracking
  • Events tracking, custom dimensions tracking, annotated HTML elements tracking

Analytics Insights on Multisite

This plugin is fully compatible with multisite network installs, allowing three setup modes:

  • Mode 1: network activated using multiple Google Analytics accounts
  • Mode 2: network activated using a single Google Analytics account
  • Mode 3: network deactivated using multiple Google Analytics accounts

Screenshots

  • Google Analytics 4 stats
  • Real-Time Google Analytics stats
  • Analytics reports per Posts/Pages
  • Analytics Insights Geo Map
  • Stats for Top Pages, Top Referrers, and Top Searches
  • Google Analytics traffic Overview
  • Analytics Insights statistics per page on Frontend
  • Cities on the region map
  • Analytics Insights Widget

Installation

Installation from within WordPress

  1. Visit Plugins > Add New.
  2. Search for Analytics Insights.
  3. Install and activate the Analytics Insights – Google Analytics Dashboard for WordPress plugin.
  4. Open the plugin configuration page, which is located under the Analytics Insights menu.
  5. Authorize the plugin to connect to Google Analytics using the Authorize Plugin button.
  6. Go back to the plugin configuration page, which is located under Analytics Insights menu to update/set your settings.
  7. Go to Analytics Insights -> Tracking Code to configure/enable/disable tracking.

Manual installation

  1. Upload the entire analytics-insights folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Analytics Insights – Google Analytics Dashboard for WordPress plugin.
  4. Open the plugin configuration page, which is located under the Analytics Insights menu.
  5. Authorize the plugin to connect to Google Analytics using the Authorize Plugin button.
  6. Go back to the plugin configuration page, which is located under Analytics Insights menu to update/set your settings.
  7. Go to Analytics Insights -> Tracking Code to configure/enable/disable tracking.

FAQ

Do I have to insert the Google Analytics tracking code manually?

No, once the plugin is authorized and a default domain is selected the Google Analytics tracking code is automatically inserted in all webpages.

Why the numbers on Google Analytics 4 don’t match those from Universal Analytics

To put it simply, different technologies and approaches lead to different results.

Is Google Analytics 4 tracking supported?

Yes, you can use Google Analytics 4 properties and/or Universal Analytics properties for tracking, both are supported.

Can I only use a Google Analytics 4 property

Yes, you don’t need to create or have an Universal Analytics property. A Google Analytics 4 property is enough for the plugin to be fully functional.

How can I suggest a new feature, contribute or report a bug?

You can submit pull requests, feature requests, and bug reports on our GitHub repository.

Documentation, Tutorials, and FAQ

For documentation, tutorials, FAQ and videos check out: Analytics Insights documentation.

Reviews

Thank you

October 30, 2025 1 reply
This plugin gives me exactly what I needed: integrated Google Analytics 4 stats right in my WordPress dashboard. The setup was smooth, and now I can monitor sessions, page views, real-time users, and more without switching tools. It’s lightweight yet powerful — thank you for saving me time and effort!

ip adress

June 27, 2024 1 reply
Does this plugin show the IP addresses of those entering the site?

Absolutely Stellar Support!

January 21, 2024
Replied to my support query within a few hours, and kept responding quickly with genuinely helpful responses to my highly technical issues. Truly first rate support! And a great plugin too – my favourite Google Analytics dashboard, with the just the right balance between features and bloat. Very solid too.
Read all 34 reviews

Contributors & Developers

“Analytics Insights – Google Analytics Dashboard for WordPress” is open source software. The following people have contributed to this plugin.

Contributors

“Analytics Insights – Google Analytics Dashboard for WordPress” has been translated into 12 locales. Thank you to the translators for their contributions.

Translate “Analytics Insights – Google Analytics Dashboard for WordPress” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

6.3.11 (2025.04.27)

  • Bug Fixes:
    • bugfix for Google Analytics opt-out feature
  • Enhancements:
    • drop support for DNT (Do Not Track) header, since it is deprecated

6.3.10 (2025.04.27)

  • Bug Fixes:
    • minor css font update

6.3.9 (2024.11.30)

  • Enhancements:
    • a new option to set SameSite attribute on Cookie Customization section

6.3.8 (2024.09.21)

  • Bug Fixes:
    • PHP warning fix on Google Analytics organic report

6.3.7 (2024.07.25)

  • Bug Fixes:
    • update refresh intervals for Google Analytics Realtime report

6.3.6 (2024.03.15)

  • Bug Fixes:
    • fix focus/blur event causing the report to refresh while wasn’t on focus
    • switch back the Realtime analytics report to 60s refresh intervals

6.3.5 (2024.03.11)

  • Bug Fixes: