Facebook pixel conversion tracking

  • Resolved Firelight

    (@mdc2957)


    4 weeks ago

    I believe I set everything up correctly. Facebook is reporting 8 website purchases under the results column from my ad I’m running. I don’t believe this is the accurate count as I think it should be 10 based on my analysis. Is there any way to know exactly which orders originated from the people seeing my ad? I count 5 new customers. Some ordered once, some twice, and some three times. It would be helpful to also know the orders total value attributable to my ad. I don’t see a column for that in the ads manager, but then again I’m fairly new to this.

Viewing 4 replies - 1 through 4 (of 4 total)
  • Plugin Support Leeberty

    (@aaronvincentlee)

    3 weeks, 6 days ago

    Hi @mdc2957,

    Thanks for the post! Allow me to help provide some clarification.

    Facebook does not provide a way to list the specific WooCommerce order numbers that came from your ads. The Meta Pixel and CAPI simply send purchase event data to Meta, and Meta uses its own attribution model to decide which purchases should be counted under your ad results. This means the number you see in Ads Manager is Meta’s attribution count, not a direct one-to-one list of your WooCommerce orders.

    Because of this, it is normal for the numbers in WooCommerce and the numbers in Ads Manager to differ. Some orders that you see in WooCommerce may not be attributed by Facebook to the ad, depending on their attribution rules.

    You can use the Meta Events Manager to confirm that all purchase events are being tracked correctly and that deduplication between pixel and CAPI is working. However, Events Manager cannot tell you which specific events came from ad clicks.

    The attribution side happens only inside Ads Manager, based on your campaign settings. Facebook looks at your configured attribution window and whether you are counting click-through conversions, view-through conversions, or both. All of these settings can change how many purchases Facebook attributes to your ad.

    I hope this helps.

    Feel free to reach out if you have further questions.

    Thread Starter Firelight

    (@mdc2957)

    3 weeks, 6 days ago

    Yes that does help some. I asked AI about tracking, and it suggested using the UTM URL parameters (which I just learned about), coupled with another plugin (I don’t believe yours has this feature?) to capture the UTM data and display it in Woo. According to the AI, the UTM will not only allow me to learn that orders resulted from my Facebook ads, but it can tell me which campaign, and even which ad specifically generated the order.

    Plugin Support Leeberty

    (@aaronvincentlee)

    3 weeks, 6 days ago

    Hi @mdc2957 ,

    Thanks for getting back.

    You’re right that UTMs can help you see where orders are coming from, but you don’t need another plugin to capture them. WooCommerce already has its own built-in order attribution feature that records UTM parameters and the referrer directly in each order. It’s useful, but keep in mind it uses last-click attribution, so it won’t always match what Meta reports.

    If you’re looking for a more accurate, data-driven view of which campaigns are actually contributing to sales, Pixel Manager Pro includes GA4 attribution via the GA4 Data API. That gives you a more complete picture than UTMs or WooCommerce’s built-in method. See: https://sweetcode.com/docs/wpm/plugin-configuration/google-analytics#ga4-data-api

    I hope this helps.

    Let me know if you have further questions.

    Plugin Support Leeberty

    (@aaronvincentlee)

    2 weeks, 6 days ago

    Due to inactivity, I’m closing this thread for now.
    Feel free to add a new reply to continue the conversion for this support request.

Viewing 4 replies - 1 through 4 (of 4 total)

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