Having used another very well known back up and migration plug in for a long time and being confused with all the options to choose from when backing up and migrating, Migrate Guru was a breath of fresh air to use. No backups or options means no human errors. If you want to migrate a site then what do you need options for anyway. This was so easy and quick it was embarrassing. It’s the first plug in I’ve used that hasn’t needed brain power to get the job done. Fantastic.