Hallo! Thank you for the images! They prove what I thought was happening, and I can get right to the point. 🙂

From Google’s documentation about snippets: https://developers.google.com/search/docs/appearance/snippet

Snippets are automatically created from page content. Snippets are designed to emphasize and preview the page content that best relates to a user’s specific search. This means that Google Search might show different snippets for different searches.

Snippets are primarily created from the page content itself. However, Google sometimes uses the meta description HTML element if it might give users a more accurate description of the page than content taken directly from the page.

Your current description doesn’t contain the primary keywords for your domain, “wear Together.” You could add those keywords to make Google more likely to display your preferred descriptions. I recommend only doing this for the homepage because that’s always displayed when someone’s searching for the domain or brand name. Perhaps you could add “mit wear Together” at the end.

You have plenty of space left in the description to do this.

The same issue and resolution apply to meta titles. On a somewhat related note, I recommend truncating your homepage’s title a bit because Google now does that for you; you can do that under “Homepage Settings > Additions” (“Startseiten-Einstellungen > Eränzungen”) — perhaps, you could exchange “für” for a comma.

Cheers 🙂 Yes, that’s correct. Google adds those links automatically; they’re called “Sitelinks”: https://developers.google.com/search/docs/appearance/sitelinks.

I don’t think that “nofollow” affects Sitelinks. The links toward the shop page must be “nofollow,” which can be challenging to find and control.

But you could add “noindex” to the shop page. This will remove it from search engine result pages altogether. To do this, you must first assign the shop to a page; or, if you don’t want that, use the “SEO Settings > Post Type Archive Settings > Shop” interface, which is possible since TSF v5.0.

Please note that you need internal linking to your products for those to rank well; a page with “noindex” does not contribute to internal linking.

But if you have indexable pages besides the shop page listing the products, then this shouldn’t be an issue, and you can safely apply “noindex” to the shop.

It’s a little tricky to convey this, but I hope I got the message through. Have a lovely day!