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Tracking
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Conversion Tracking Action
The Conversion Tracking action allows you to fire conversion tags for Google Analytics and other analytics events.
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Fathom Analytics Events Action
If you are using Fathom Analytics on your website you can use WS Form to fire off events when a form is submitted.
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Google Events
The WS Form PRO Google Analytics settings let you fire events when a form, tab or field is interacted with.
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How to Set Fields Based on the Referring Page
Make your forms smarter with WS Form by automatically setting default values based on the page your visitors came from using referrer tracking or query string parameters.
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How To Set Up Google Enhanced Conversions For Google Tag Manager
This tutorial describes how to configure the Conversion Tracking action for use with the Google Tag Manager to provide Google Enhanced Conversion variables in the data layer.
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How to Track Google Ads GCLID Using WS Form
This tutorial explains how to store the Google Click Identifier (GCLID) for each submission.
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Tracking
WS Form provides several built-in tracking attributes to provide you with information about the website visitors using your form.
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Tracking Variables Not Working
If your tracking variables are not working as expected in WS Form, this article will help you understand how they work and where they can be used.