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Brandwatch | Use Cases

Stakeholder Management

Reputations make or break brands. Inform your communications strategy with real-time insights to improve brand perceptions amongst customers, shareholders, the media, and employees.

Refine your message

Research key audiences and their attitudes to your brand. Discover key industry and macro issues to forge more authentic connections.

Measure the effectiveness of your narratives

Understand how your brand communication pillars are resonating and benchmark against your competitors to ensure you’re carving out a unique reputation.

Optimize media planning

Identify the most relevant and impactful people and channels to ensure you reach key stakeholders with your messages.

Build excellent employer branding

Assess employee satisfaction, identify unmet needs and concerns, and leverage your strengths as an employer to attract the top talent.

Why Brandwatch?

Without Brandwatch
With Brandwatch

Why Brandwatch?

Without Brandwatch
With Brandwatch

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Book a meeting with our experts

Discover how Brandwatch can help you manage your business’s reputation among key stakeholders. Fill out the form to book a meeting.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.