Sure, it might be the best-known email marketing software, but what if you could save hundreds (even thousands) of dollars a year by switching to a Mailchimp alternative?
The good news is, better and cheaper alternatives to Mailchimp exist.
We compared 11 Mailchimp competitors based on functionality, use cases, user reviews, and of course, price. Which one is best for your needs? What are the best free alternatives to Mailchimp? Read on for all the answers.
Disclaimer: This article covers the the best Mailchimp alternatives, including our own platform, Brevo. We strive to be objective. Our suggestions are based on our own research and experience. We do not earn commissions from any links in this article.
The information below was last updated September 15, 2025.
What are the best Mailchimp alternatives?
At a glance, the best Mailchimp alternatives are:
- Brevo — best Mailchimp alternative by CRM capabilities & price
- HubSpot — for big teams with data expertise
- ConvertKit — for content creators
- MailerLite — a light solution
- Klaviyo — focused on Shopify sellers
- Omnisend — for ecommerce businesses
- AWeber — simple and robust solution
- ActiveCampaign — for advanced automation users
- Constant Contact — suitable for NGOs
- Moosend — good option for beginners
- Campaign Monitor — intuitive email tool for low-volume senders
Try Brevo for free
Test core email marketing features and start growing your email list with signup forms, and 40+ pre-made email templates.Why switch to a Mailchimp alternative?
Mailchimp became the go-to email service because of its free and affordable entry-level plans. However, that’s no longer the case.
- Price hikes. Mailchimp raised prices by 16% in 2022 and 7-14.5% in November 2023 (depending on the plan, Essentials, Standard, or Premium). The most popular free plan now covers only 500 contacts and 1,000 monthly emails since March 10, 2023.
- Limited customer support. Support is only available for the first 30 days on the free plan (and is email only). After that, upgrade, or you’re on your own.
- Expensive contact lists. What’s worse, once your email list starts to grow, Mailchimp pricing goes up fast. On Mailchimp, every single contact is a billable contact, even unsubscribers. You’re charged for contacts you can’t email. Plus, if a contact appears on two lists, it’s billed twice.
- Transactional emails not included. you can’t use email credits on the marketing platform to send transactional emails. This means you have to purchase transactional email credits or sign up for a monthly transactional email plan.
- Low user reviews. These pain points, among others, bring Mailchimp’s score on Trustpilot
How to choose the best Mailchimp alternative
When shopping around for an alternative to Mailchimp, here are a few questions you should consider.
- What are your main email marketing goals? Is your focus on newsletters, transactional emails, or automation workflows? This will help you identify your must-have features.
- What is your budget? Depending on your resources, you may want to choose an email marketing tool with a comprehensive free plan.
- How many contacts do you have? Look for a platform that can both support your current audience and scale with you as you grow.
- Do you need advanced segmentation or automation features? Make sure your chosen platform includes all your desired functionalities.
- How important are integrations with your existing toolkit? To keep the transition seamless, it's best to choose a Mailchimp alternative that integrates with the software you already use.
- What kind of support are you looking for? Does your business rely on rapid, 24/7 customer support? Or will standard support during business hours suffice?
Switching over to a new tool can be challenging. Hopefully, these questions will equip you to make the best decision for your business.
Overview of the best Mailchimp alternatives
Price comparison: find cheaper alternatives to Mailchimp
Here’s a price comparison of the top Mailchimp alternatives by contact list size. Note that all tools except Brevo charge per contact stored, and some have monthly email limits to boot. This inflates the price a lot.
We compared pricing for sending one email per month to a specific number of contacts.
Prices based on monthly plans (cheapest plan available per number of contacts).
Comparing ‘free forever’ plans: The best free alternatives to Mailchimp
Is Mailchimp free? It offers a free plan, but it’s very limited and the price goes up steeply from there.
Naturally, if you’re an email marketing beginner, a small business owner, or just starting out in ecommerce, you might find Mailchimp too expensive.
Free plans are an ideal opportunity to test-drive an email tool before committing to a paid plan. Free plans are essentially free alternatives to Mailchimp. The best email marketing platforms usually offer them to get you started.
Email marketing services that don’t have a free plan
- ActiveCampaign: 14-day free trial
- Constant Contact: 30-day free trial
- Moosend: 30-day free trial
- Kit: 14-day free trial
- Aweber: 14-day free trial
- Campaign Monitor: 30-day free trial
The 11 best Mailchimp alternatives for 2025
1. Brevo: the best Mailchimp alternative
Trustpilot rating: 4.3
G2: 4.5
Capterra: 4.6
Brevo is an affordable, user-friendly email marketing software with all functionality to substitute Mailchimp. Users love Brevo’s ease of use, quick setup, flexible contact management, and responsive email templates.
If you're a high-volume sender in need of multichannel marketing tools, Brevo is an attractive Mailchimp alternative. But if budget isn't a big concern and you're looking for a more tailored solution (e.g. ecommerce), you may want to go with another provider.
What makes Brevo the best Mailchimp alternative?
Main advantages over Mailchimp:
- 99% email deliverability to land your emails in the inbox
- It’s a complete CRM suite offering omnichannel digital marketing tools that work together
- Pricing based on the number of emails. Mailchimp charges per contact stored. As one user describes Brevo: “No need to worry about growing your database and seeing your costs explode like with Mailchimp.”
- Transactional emails included in each plan: You can send order confirmations, shipping notifications, password resets, etc. as part of your monthly plan. With Mailchimp, transactional emails are a paid add-on and incur pretty hefty transactional fees.
- Brevo’s free plan is very generous compared to that of Mailchimp, letting you build your email strategy and grow your list in peace
- The platform is available in 6 languages: English, French, German, Spanish, Italian, and Portuguese
"Really efficient support"
"Really efficient support. They answer pretty quickly to every situation and try to find the best possible solution to every problem."
Driss Hafid,
Brevo user
Exceeding Expectations: A Five-Star Experience with Brevo
"I recently had the pleasure of using Brevo's services, and I must say, my experience was nothing short of exceptional, meriting a full five stars. From the outset, the team at Brevo demonstrated unparalleled professionalism and dedication to customer satisfaction. Their attention to detail and commitment to providing tailored solutions truly set them apart in their field. What impressed me the most was the seamless integration of their services into my existing workflow, which significantly improved my operational efficiency without any hitches. The support team deserves a special mention for their prompt responses and the comprehensive support they provided throughout the process, ensuring a smooth and hassle-free experience. Moreover, the quality of the product exceeded my expectations. It's evident that Brevo invests heavily in research and development to stay ahead of industry trends and offer the most innovative solutions to their clients. This forward-thinking approach is something I greatly appreciate. In conclusion, my experience with Brevo was outstanding. Their blend of cutting-edge solutions, customer-focused service, and expert support makes them a top-notch service provider in their industry. I would highly recommend Brevo to anyone looking for superior services that deliver tangible results."
Bob,
Brevo user
"Several Sales and Marketing Tools in One System"
"We stumbled upon Brevo by accident as we were using a system just for sending marketing emails. We discovered quickly that Brevo offered multiple different digital sales and marketing tools to enhance both our manual branded client engagement tasks, but also offered automation tools to aid our day to day sales efforts. Brevo has allowed us to move away from three other, separate systems and we now use Brevo for all our outbound sales and marketing endeavours. This has saved us a lot of time and money and has increased our output. The system is easy to use and the support is excellent and prompt."
Stephen Day,
Brevo user
Brevo’s email marketing features
- Drag-and-drop email builder & HTML email editor
- Customizable email templates
- Advanced list segmentation
- Dynamic personalization
- A/B testing of email content and subject lines
- AI subject line generator on all plans
- Advanced analytics
- Email signup forms
- Native integrations with WordPress and other CMS
- Transactional emails
Automation tools
Ready automation recipes in Brevo
- Autoresponders
- Visual workflow builder
- Ready automation recipes to use
- If/then/else workflows
- Website event and user action triggers
- Multichannel automations easy to set up: email + SMS + WhatsApp + push
Ecommerce
- Transactional emails (included in monthly email plans)
- Abandoned cart emails
- Detailed ecommerce dashboard: products, revenues, customers, retention, and more
- Native plugins for Shopify, WooCommerce, Magento, PrestaShop
Multichannel
But that’s not all. It’s also an all-in-one CRM suite, offering omnichannel features and tools.
- Sales tools for deal pipeline management
- SMS marketing
- WhatsApp marketing
- Push notifications
- Landing page builder
- Live chat
- Integrated universal inbox: Instagram DMs & Facebook Business messages
- Chatbot
- Business phone
- Meetings scheduling and hosting
- Payment links
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