💥 TRENDING: Courses/qual analysis - HD Photos!

Apply systematic analyses to uncover themes and user insights

To succeed in a competitive job market, UX researchers must identify, extract, and communicate innovative insights from large amounts of complex data. 

In this course, you'll learn how to systematically code data, discover important themes, and report findings with precision. We'll focus on analyzing data from exploratory research (particularly user interviews), as well as data from qualitative usability testing.

Who Should Attend

  • New researchers who want to make sense of messy qualitative data
  • Experienced researchers who want formal training and expertise in analysis

This is not an introductory course to user research. Attendees should have some experience conducting user research.

What You'll Learn

01 Understand the landscape of qualitative data analysis
  • Overview of qualitative analysis methodologies
  • The core skills of the qualitative researcher
  • How analysis differs for exploratory and evaluative research data
02 Learn how to do a thematic analysis
  • Thematic analysis: What it is
  • Steps to perform a thematic analysis
  • Choosing and using tools for thematic analysis
03 Code data appropriately
  • Choosing a coding approach to fit the data and your goals
  • Inductive vs. deductive coding
  • Apply different code types throughout the coding process
  • Iterate through your codes
  • Moving from codes to categories
  • Different software tools and approaches for coding
04 Extract and report insights
  • Write memos to explore your data
  • Question frames to help you move beyond the literal
  • Visualization techniques to identify and explore important connections
  • Techniques to test your interpretations
  • Analyzing effectively with others and reducing bias
  • How to effectively communicate insights to your team and stakeholders
05 Analyze usability test data appropriately
  • Analyze behavior in addition to transcripts
  • How to catalog issues and determine their severity
  • Tools and methods for analysis of usability test sessions

This Course Includes

  • Hands-on activities practicing various analysis approaches
  • Resources and templates to take away to help you in your analysis

Learn from Industry Experts

Why NN/g

  • Expert instructors who present their own content
  • Course slides in a downloadable PDF
  • Practical guidance with actionable steps
  • Private network of UX professionals on Slack
  • Live interaction with your instructors and peers
  • Discussion and Q&A opportunities with your instructor

What People Say About This Course

  • For context, I'm partially familiar with some of the topics covered in the course but not confident about them. As someone who is still in the earlier stages of their career, especially concerning UX research, this course was an extremely helpful in bridging existing knowledge gaps and broadening my personal horizon on how to approach the analysis of qualitative data. Especially the speaker's experience was highly valuable, as no questions were left unanswered and everything was explained in a clear and comprehensible way.

    Christopher
    adesso mobile solutions GmbH

  • Maria is an excellent instructor who made this course engaging and informative. My knowledge about qual data and how to use it has skyrocketed after this course, and I'm so excited about the tools I now have to analyze this data moving forward. I would highly recommend this course for anyone that conducts user research at any stage.

    Jenessa
    ENMAX

  • I loved Maria's course. She was personable, knowledgeable, friendly, and interested in answering questions. I've been doing qualitative research in academic settings for over a decade but I'm just at the start of my UX journey. Maria welcomed me and helped me feel comfortable expressing my questions. I loved how I felt comfortable asking questions as a person new to UX, while it seemed that other people with more experience were also getting their needs met, too.

    Meghan
    Center for Psychedelic Drug Research & Education, The Ohio State University

Related Courses

Frequently Asked Questions

How will I get the link to the Zoom meeting for the course?

60 minutes before your course begins, your link will be available when you log into your NN/g profile.

Can I watch a recording of the course?

Virtual courses are live events that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.

Will I be able to network and get to know other participants?

You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.

What equipment will I need to participate in NN/g live online courses?

You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:

  • A laptop or desktop (using a tablet is not recommended)
  • A stable high-speed internet connection
  • Speakers or headphones
  • A microphone
  • A webcam
Do I really need a microphone and webcam?

White it's possible to attend our virtual courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.

Do I have to download any software?

All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.

  • Zoom is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the Zoom app, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. Test your access to Zoom.
  • Hightail will be used to share downloadable course materials (such as PDF copies of presentation slides). Test your access to Hightail. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.
  • Google Drive apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. Test your access to Google Docs.
  • Miro is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.
Will my internet connection be fast enough?

You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in 
NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. Check your internet connection speed.

Can I join from my phone or tablet?

We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.