GETTING STARTED

Choosing a Domain
URL Optimization
Title Tags
Meta Description
Internal Links
Content
Image SEO
Video
Mobile SEO
Sitemap
Robots.txt
Canonical Tags
Redirects
Search Console
Google Analytics
SEO Checklist

Keyword research

Strategy
Tools

GROWTH

Strategy
Content and Keywords
Link Building
Local Search
eCommerce SEO
International SEO
Blog SEO

TRACKING

Analysis and Performance
Tracking Tools

Understanding Image SEO

Images offer unique SEO opportunities to help your page send additional topical signals to search engines. Search engines crawl data related to images just like content, and not only work to understand and display them in image search, but also use them as another source of guidance for the topical relevance of a given page. Uploading an image is straightforward, but there are also some effective and simple ways to add additional SEO juice to your images. 

Image Alt Tag

The image alt tag gives search engines and other bots context for your image. This tag helps search engines understand the meaning of your image and is also used by screen readers, so it serves both SEO and accessibility functions. You should write an image alt tag for each image you add to your website. A good alt tag can provide extra keyword context for your page and help the image rank higher in image search. 

Best practices

• Keep it short, under 125 characters.
• Don't stuff with keywords, keep the text natural and descriptive. Imagine if the image didn't load or someone couldn't see the image what short line of text would accurately describe the context of the image.
• Don't use alt tags on decorative images, like background images.

To add an alt tag in Weebly first upload the image, then click on the image and Advanced > Alt Text (alt tag is referred to as alt text)

Image Captions

Captions provide SEO value as well, not only do they give you more on-page content, they also help provide additional information for visitors looking at your image. Google often looks at text near an image to understand the context of the image (in addition to the alt tag). Image captions aren't an SEO requirement like the alt tag, but it's certainly a good idea if a caption works for the image and page.

You can add image captions in Weebly after uploading an image, selecting the image and clicking Caption. 

Image URL and Filename

Adding keywords to your filename is another image SEO practice designed to provide even more weight to your target keywords. Search engines will look at filenames in images for context on an image, giving you another opportunity to rank in image search and help with your page's overall topical relevance for a given keyword set. An optimize image URL helps your image rank in image search and makes it easier to link and share your image. So make sure to create short, contextual filenames for each image that features important keywords.

Image Size​

Image size can have an effect on page speed. It's important to have pages that load fast, Google doesn't want to show users a website that loads slow (and you don't want your visitors to wait on slow pages!). If you have a large image file that you can afford to reduce in size to match your page content and design you should make this a priority.

You can resize images using free tools like Preview for Mac or one of the many free and inexpensive photoshop alternatives. Use these tools to get large images into a size and resolution that's more applicable for the size represented on your page. Always try to use original image sizes that are close to the actual size you're showing visitors on your page (basically, upload an image that's close to the display size in your content). 

Weebly will automatically set your background and header images to optimal size and loading structures, so you don't have to worry about resizing background or header images! 

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