Started blogging in 2002 with over 23 years of hands-on experience.
Using WordPress since 2004 and building WordPress websites for more than 21 years.
Proficient web developer and author of several WordPress plugins.
Joined the WPBeginner team in 2012 and has been educating WordPress users for over 11 years.
Experience
Nouman started building websites back in the early days of Geocities and has been working with WordPress since 2004. With over two decades of experience in web development, blogging, eCommerce, and digital publishing, he’s been part of the internet’s growth from the ground up.
He joined the WPBeginner team in 2012 and has written hundreds of tutorials aimed at helping beginners master WordPress. Nouman specializes in simplifying complex technical topics like plugin development, site troubleshooting, and content optimization.
He has developed several WordPress plugins and regularly works with PHP, JavaScript, CSS, and HTML to build solutions that solve real-world problems. His tutorials are known for being easy to follow—even for complete beginners.
When he’s not writing or debugging code, you’ll probably find him exploring new AI tools or helping friends fix their websites.
Automating processes on your WordPress website doesn’t have to be complicated. Tools like n8n are powerful, but they often require extra hosting, webhooks, and a lot of technical setup. That’s why many beginners feel stuck before they even get started. The good news is that… Read More »
Managing a WooCommerce store can feel like a lot of busy work. I’ve worked with store owners who spent countless hours writing product descriptions, answering the same customer questions, and trying to make sense of sales data, all while packing and shipping orders. It often… Read More »
Getting customers to leave reviews isn’t always easy, even when they’re happy with your product or service. Without enough positive reviews, your business can look less trustworthy and may even struggle to rank in local search results. The good news is that you don’t need… Read More »
Web content doesn’t stay the same forever. Over time, pages get moved, deleted, or taken offline, which leaves behind broken links and missing references. This problem is known as link rot, and it affects every corner of the internet. If you run a WordPress site,… Read More »
You update WordPress expecting everything to run more smoothly, but instead…your website seems broken. Maybe the layout has shifted, a plugin stopped working, or you’re suddenly seeing error messages. It’s frustrating, but it’s also very common. Most WordPress crashes look worse than they actually are… Read More »
If you’ve ever tried updating an old HTML website, you know how frustrating it can be. Every small change means opening code, saving files, and re-uploading them just to fix a line of text or replace an image. That’s one of the main reasons so… Read More »
While developing my own WordPress plugins, I realized that earning people’s trust was often harder than building the product itself. You can have great features and reliable support, but if someone hasn’t heard of you before, they will still hesitate to click “Install” or “Buy.”… Read More »
Many website owners I talk to are feeling a bit nervous about SEO right now. With AI search results getting all the attention, it’s easy to wonder if all that hard work is still paying off. You may be wondering if SEO is still worth… Read More »
I love creating and managing WordPress websites, but to be honest, it sometimes feels like a full-time job in itself. I remember the early days of juggling content, plugin updates, and marketing tasks, often feeling like there weren’t enough hours in the day to do… Read More »
The other day, I met my friend for coffee, and we were talking about her WooCommerce business. She told me that sometimes, she hits a wall and ends up reusing the same adjectives for her product descriptions—sleek, nice, stylish—across multiple products. The worst part? She… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.