Popular among k-pop fans, you’ll hear the word ulzzang, or eoljjang (얼짱), thrown around a lot. Ulzzang means in English ‘best face’ or ‘good-looking’. It’s a Korean fashion and makeup trend that is characterized by:

glass, milky white skin
youthful, big eyes — emphasized with circle contact lenses
small, delicate v-shaped face with a high nose bridge, small, pouty lips
cute hair accessories & oversized clothing
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