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Grow high-quality pipeline faster with the only AI platform built for how B2B really buys
Demandbase unifies your data, aligns every GTM team, and turns signals into revenue based on the buying groups behind every decision
Winning teams use Demandbase to grow
3X
increase in conversions
+52%
increase in revenue
+50%
growth in average deal size
+83%
increase in pipeline velocity
Your sales and marketing simplified. Amplified by AI.
AI built on 20 years of B2B data. From intent detection to automated plays, Demandbase orchestrates your whole revenue engine. Identify and engage the right buying groups in your accounts, not just contacts—at exactly the right moment—with messages tailored to exactly what they need.
Pipeline AI automates your next best move
Demandbase blends 1st, 2nd, and 3rd-party data into a single account view, then drives actions across sales and marketing, so you turn intent into pipeline at scale.
See the full buying group
Identify and engage entire buying groups, not just individual contacts, Blend all your account signals into a live view of every buying group and reach out exactly when they’re ready.
Connect every team, tool, and data source
Make it yours. Flexible, open and transparent, Demandbase connects seamlessly to your tech stack. Customize it, scale it, or use our data in your tools. You’re in control.
The pipeline AI platform that unifies data, insights, and actions for true GTM outcomes
Data from everywhere. Data you can trust.
Integrate your first and our third-party party data to know who is in-market and what they are signaling.
We always ensure that you have the best quantity and trusted quality of data fueling your business decisions.
- 1st Party: CRM, MAP, web activity, chat, email & calendar, and more.
- 3rd Party: Account ID, contact & buying group ID, firmographic, technographic, action and intent signals.
AI-powered insights that you can see
Harness transparent and tunable go-to-market intelligence generated through advanced AI and machine learning.
Know who, how, when, and where to target with confidence. Most importantly, we’ll tell you why (it’s not a black box).
Act with confidence
Know your next best actions across marketing, advertising, and sales.
All the data and insights in the world are not worth anything if you don’t act on them. Activate with clarity across all your go-to-market channels with the right automation, controls, measurement, and reporting.
Unify your tech stack with integrations & APIs
Enable seamless data flow for action anywhere.
We’ll meet you where you are across your sales and marketing tech stack. Allow the data and insights to flow wherever you want them to be.
- Advertising
- CRM
- Marketing automation
- Content marketing platform
- Web personalization
- Sales engagement platform
Purpose-built for account-based GTM
Create more pipeline, increase velocity, and close more deals by identifying and targeting the right accounts with the right message at the right time.
Built for B2B teams
Sales
Uncover purchase-ready accounts, target decision-makers with precision, and automate personalized outreach—all powered by AI for faster, more effective sales.
Marketing
Drive accounts through the buyer journey with targeted insights. Dominate your market, amplify your presence, and accelerate conversions—while tracking the metrics that matter most.
Revenue operations
Stop wasting time and budget on manual tasks and disconnected systems. Demandbase automates everything, aligns sales and marketing, and delivers real-time insights to drive faster, smarter revenue growth.
Customer success
Keep your customers close and your competitors at bay with powerful insights, smart targeting, and proactive engagement to drive renewals and prevent churn.
Fuel your next move
What is Go-To-Market strategies in business? Chris Moody takes on ChatGPT in explaining what GTM is at Demandbase.
Add account-based marketing to your lead-based approach for a comprehensive go-to-market that takes your growth to the next level.
Learn how B2B teams using buying group strategies see 20-50% higher conversion rates. Discover 6 practical shifts to engage multiple stakeholders effectively.
Enterprise B2B teams run on Pipeline AI
Unite your teams around shared outcomes and scale quality pipeline.
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