🔥 HOT: Problems we solve/engage - Full Archive
Engage Your Target Accounts
Accelerate meaningful conversations.
Inject relevance into every moment of the buyer journey—identify high-opportunity accounts, activate the whole buying team, and orchestrate personalized, multi-channel campaigns that cut waste and win attention.
Stop spamming and get relevant with account-based GTM
Spam isn’t just unwanted emails. It’s any uninformed, irrelevant interaction. It wastes your time and money. And annoys the heck out of buyers you were hoping to impress. You can do better.
Demandbase Account Intelligence injects relevance into every step of the buyer journey, so you can spot the ripest accounts, target the whole buying team, orchestrate personalized experiences, and focus your advertising and campaign dollars on the channels and messages that will find their mark. No waste. No frustration.
“From a marketing perspective, we’re solving the question of knowing what accounts are coming to our site and what content areas they are interacting with most so we can continually optimize. From a digital advertising perspective, it gives a smaller company like ours the ability to get in front of our prospects in a way we wouldn’t have had the budget for in a traditional model.”
Michael R., Mid-Market
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Use in-market intent and engagement to progress your opportunities
As a demand gen marketer, I have an account list. How do I use the activity insights to tailor my next campaign?
- Prioritize your Target Account List (TAL) using selectors to isolate accounts with recent intent and marketing engagement activity.
- Use this list to target engaged accounts with messaging that will hit the mark.
- Take it up a notch. Deliver your hot list to sales so they can pile on.
Crank up your top of funnel advertising
As a digital marketer, I want to increase engagement with accounts that are showing meaningful intent.
- Begin with your Target Account List (TAL).
- Include the Journey Stage “Aware” to show accounts that are showing intent but not showing a high level of engagement with your brand.
- Within Advertising, create a New Campaign, and use your new list to create a personalized campaign to drive awareness and engagement.
- Move up to the big leagues. Use Site Customization to personalize your homepage and other popular pages to reinforce your messaging.
Share your insights with sales
As a marketing ops manager, I want to make it easy for my sales friends to jump on high priority accounts.
- Create reports using sales intelligence and Selector criteria, like customers displaying high competitive intent signals in the last week.
- Create and configure a Subscription from the desired report(s).
- Select recipients, delivery channel (Slack/Email), and send frequency.
- Get really fancy. Group multiple email Subscriptions into a Digest view for easy viewing. They’ll thank you.
Build
Build an account-based GTM foundation
Without a unified view of your customers, marketing and sales are not in lock-step. Measure — and act on — what matters using account-based metrics.
Find
Find accounts when they’re looking to buy
Spend your time and money on the right accounts with Account Intelligence you can trust.
Engage
Engage with your accounts
Turn generic interactions into relevant engagements that count. Personalized messages reach your buyers’ ears with more impact regardless of the channel.
Close
Close more opportunities
Sharing data and insights in one place helps your reps go after the right accounts with the right message. Every time.
Expand
Expand your business with existing customers
It’s more efficient than landing new customers and increases their stickiness too.
Are you the kind who likes to see things for yourself?
Schedule a customized demo today.
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