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Resources for

Sales Prospecting

Find all the top resources to improve your sales prospecting. Learn about tools and strategies to generate more leads and close deals faster.

Content Type

Warm outbound: A guide to signal-based GTM

How Roku built a high-performance programmatic sales engine through daily rigor, culture fit and the future of CTV

How agentic marketing is changing the inbound funnel and redefining B2B growth

CyberArk achieves 4x higher close rates with an ABX approach powered by Demandbase

100 powerful women in sales – 2025

Doing B2B account scoring the right way: models, strategies & examples

Overcoming 3 Common Problems with Signal-Based Selling

Introducing the Agentforce Prospecting Agent: Smarter, faster, more consistent prospecting in Salesforce

How Zoom enhanced alignment and achieved transformative growth with Demandbase

The New Revenue Team AI Playbook

Person-Based Intent: Go Beyond Account Signals

Sip Happens

How Intercom fixed bad Salesforce data and revived outbound prospecting

Leveraging buying groups for GTM success

The GTM Playbook Rewritten: AI, Agents, and Demandbase 4.0

Branding for sales success: Likeability, podcasts & B2B growth

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