In our December User Group, Demandbase product leaders shared a candid look at what’s launched, what’s coming next, and how AI is reshaping the way go-to-market teams work inside the platform.

Elizabeth (VP of Product) walked through how Demandbase is evolving beyond point solutions toward an agent-based architecture—designed to simplify complex workflows, reduce manual effort, and help teams act faster across advertising, sales, and revenue operations. The session combined roadmap context with live demos, showing how these capabilities are already coming to life today.

Key themes included Buying Groups 2.0, person-based intent, AI-powered sales playbooks, JourneyIQ for advertising, and early previews of Pipeline AI and next-generation orchestration.

Points of Interest

• Why Demandbase Is Going Agent-Based 
  How specialized AI agents are being built to support critical GTM workflows.
• Buying Groups 2.0 & Person-Based Intent
  How expanded buying groups and person-level intent improve visibility into real decision-makers and align sales action.
• AI-Powered Sales Playbooks
  A preview of next-best-action recommendations designed to help sellers execute more consistently and effectively.
• JourneyIQ: Advertising Automation in Practice
  How JourneyIQ reduces campaign sprawl by automating targeting, creative, bidding, budgeting, and reporting across journey stages.
• Enhanced Reporting & Analytics
  New ways to analyze performance by journey stage, account, and spend, bringing clearer insight directly into GTM workflows.

What’s Next

The session also included a preview of additional updates focused on further optimizing GTM workflows and reducing friction across teams.

Join the Demandbase Community to watch the full on-demand session and stay connected to upcoming User Groups, product updates, and early access opportunities.
Join the community to watch the full replay