Conversion tracking

• 13 Benefits of Conversion Tracking and 5 top Account Manager tips!

  

  Giles Hirst — Head of Communication

  October 27, 2023 — Advertiser tips, Conversion tracking, Smart Bid, The Bidder
  

  What is conversion tracking? Conversion tracking allows an advertiser to see how end users have interacted with their campaigns. It measures the effect of specific data points during the ad campaign’s sales funnel and then analyzes the data. The generated data allows the advertiser to understand what specific data points triggered conversions. For example, data points could be: when an end user clicks on an ad, the end user’s actions... Read More

• ExoClick Webinar: Everything you need to know about Conversion Tracking 

  

  Anna Quiroga — Marketing Content Creator

  October 16, 2023 — Advertiser tips, Conversion tracking, News, Webinar
  

  Don’t miss our webinar “Everything you need to know about Conversion Tracking”. Learn how to use ExoClick’s Conversion Tracking feature or use third-party Conversion Tracking software with ExoClick’s platform. Register to the ExoClick Webinar now! You will find out how to monitor your conversions and make informed adjustments to optimize your campaigns in order to reach your advertising goals. Some of the great benefits of using Conversion Tracking include: Track... Read More

• Why ROI is the most important KPI for campaign success

  

  Giles Hirst — Head of Communication

  May 22, 2023 — Advertiser tips, Conversion tracking, Smart Bid
  

  Key Performance Indicators, or KPIs for online advertising, are measurable values that help assess the progress or success of a campaign by evaluating specific objectives or goals. KPIs are used to track performance and provide a quantifiable measurement of critical factors that are essential for the success of a campaign. KPIs are important because they provide actionable insights, facilitate performance monitoring, and help align efforts toward desired outcomes. By setting and... Read More

• How to maximize ROI with ExoClick’s Bidder and Conversion Tracking

  

  Anna Quiroga — Marketing Content Creator

  September 5, 2022 — Advertiser tips, Automation tools, Bidder, Case Study: Advertiser, Conversion tracking, Platform features, Tutorial
  

  Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More

• ExoClick and Voluum integration for campaign costs for advertisers

  

  Juanma Cortes — Head of Technical Support

  April 7, 2020 — API, Conversion tracking, Tutorial
  

  Integrating your ExoClick and Voluum account is quick and easy. This integration enables Voluum to periodically ping ExoClick for campaign cost information and update your campaign data.  Let’s get started! Before you can integrate with Voluum, you need to have an active ExoClick account in order to obtain your API Token. Creating your API token Log into your ExoClick admin panel and then open the drop down to the right... Read More

• How to implement conversion tracking with ExoClick and third-party platforms

  

  Juanma Cortes — Head of Technical Support

  October 2, 2018 — API, Conversion tracking, Tutorial
  

  What is conversion tracking? Conversion tracking allows you to identify how well your campaign is doing. It tells you exactly where you are generating sales, leads, sign-ups, etc in order to help you look at which areas of your campaign are working and not working. Once you have this knowledge you can optimize your bids, adapt your creatives and fine tune your targeting. ExoClick gives you access to global traffic sources,... Read More